Mars is not just about survival. A new environment for mankind will lead to new scientific breakthroughs and discoveries. Data will be gathered through various means, with the goal of progressing research on Mars. Much of this will be transmitted back to Earth via Communication Arrays to be crunched by powerful supercomputers, but any resulting discovery will be credited where it is due. With so few resources available to the astronauts and so much expected of them, necessity will certainly become the mother of invention, and some of these inventions could directly assist the colony, or be worth a fortune back on Earth.
Martia tokens can be staked to receive a share of the 22,500 Data tokens awarded each hour.
Data can also be acquired from the Exploration mini-game.
Data is not a direct gameplay input into any of the items in the colony, but is used for Colony Development.